Overview

Marketing/Communications Specialist for a prominent nationwide law firm client. This is a mostly remote role with one day in the Northern Virginia office. This role is an integral part of the marketing teams and supports strategic marketing initiatives/communications efforts to best position the Firm’s brand in the marketplace. This role is responsible for a variety of marketing/communications activities, including managing/creating compelling content for the Firm website and social media platforms, developing content and graphics for marketing collateral, overseeing and coordinating thought leadership efforts, supporting and drafting content for awards submissions, identifying areas of growth through analytics and metrics reporting, conducting market research, providing conference/event support and promotion, managing marketing service provider relationships, and other related activities. Responsibilities: Liaise with attorneys and Marketing team members to progress visibility objectives and provide guidance/ideas on relevant topics/industry trends related to the Firm’s practice and services. Support execution of marketing/communication strategies and branded events. Draft attorney bios, press releases, survey and nomination submissions, announcements, website content, presentations, ad copy, marketing collateral content, and custom materials for external consumption. Draft, coordinate, and execute all social media content and strategy, including sharing content internally to increase engagement. Assist with pitch and proposal materials. Ensure all marketing materials are focused, and reflective of the correct messages. Manage Firm website to ensure that the Firm is well-represented and information is accurate. Manage CRM marketing interface. Support all award, rankings, and recognition efforts, including identifying prospective awards, managing the awards calendar, coordinating the application process, drafting nomination content, proofreading submissions, and managing all post-submission efforts. Coordinate thought leadership efforts that further strategic goals. Execute various types of external events within prescribed timelines and budgets. Design assets that support the creative vision for the Firm’s brand. Serve as a key point of contact for marketing support. Oversee marketing onboarding needs for new employees, including bios, headshots, business cards, and related items. Requirements: Bachelor’s degree required. 4+ years of wide-ranging marketing/communications experience in a law firm or professional services environment, ideally in a generalist position. Supervisory or project management experience. Proficiency with Microsoft Office (Word, Excel, PowerPoint). Shared collaboration application use experience (MS Teams). Strong client service orientation and the ability to collaborate successfully within a professional organization. Possess excellent written and verbal communication skills, copy editing skills, presentation skills, online research capabilities, experience with marketing systems (CRM and CMS), and thrive in a fast-paced, deadline-driven environment. Ability to analyze data and use multiple sources of information to develop solutions and recommendations. Self-starter with proven critical thinking skills and ability to work independently and in team environments. Salary Range:$85k – $110k with generous benefits package.